Social Media Marketing & Analytics
I am a freelance social media strategist based out of Kelowna, British Columbia. I specialize in Instagram account audits as well as identifying areas of potential improvement. On top of analytics, I offer total account refresh or set-ups. From corporate event marketing to small start-ups looking to create a professional appearance to their social media accounts, I have worked with a variety of company’s in many different niches all over Canada.
The client will receive a detailed audit of their Instagram profile and analytics as well as an insight into areas of potential growth and improvement from the backend (insights) as well as front-end analytics (impressions, profile visits, link clicks, etc.). and the changes that can be made to allow for organic growth.
The initial setup will include but is not limited to the following; discussion of goals and ideal target audience, updated profile highlight cover photos, removal of outdated highlight content, updated bio to be reflective of brand services, linking of alternate social media accounts, and ensuring that the consumers first impression of the Instagram profile page is professional, cohesive, easy to navigate, and functional.
Hashtag Research: Research of relevant niche/industry hashtags. Insight on best practices to increase efficiency of hashtag use.
Verification Request Process: Set-up of profile and backend to ensure highest likelihood of approval for verification. (Results rely on Instagram’s choice of approval).
Growth Tracking Template: Access to a customized tracking sheet for visual updates on account growth and analytics in an easy-to-read format.
Logo Thumbnail Optimization - Ensuring logo or profile thumbnail is high quality and representative of brand ideals.
Brand Categorization - Selection of most precise business profile category to capture the highest converting target audience.
Bio - Crafting an authentic bio with a professional look and feel.
Highlights - Restructuring highlight cover photos and titles to accurately promote services and/or brand values, etc.
Top 6 photos on grid - Selection of the top six most characteristic images or videos that allow the target audience to get the desired feel of the brand with ease.
Contact/Promotions Bar - Increase efficiency of promotions tab or booking bar to be the most functional for your brand or business.
Shop Tab - Enabling the shop tap on profile and sorting products and images to increase conversion rates on clicks and sales.